A 30 second spot I directed and produced for Babby Farms, a non-profit exotic petting zoo located in Caldwell, Idaho. We were asked to spread the word about this amazing but little known attraction. Babby Farms aired the spot for two weeks before they opened for their second year.
On their opening day, they made more income than the total first month of the previous year.
The next day, their sales doubled.
The day after, they doubled again.